Practitioner Training

Deliver Organisational Culture Change Led by Employee-Activists

Now you can get the training that was only available to a few!

Equip yourself with the knowledge and insights needed to deliver this innovative approach


This course is designed so that you can:

  • Go out and deliver TransACT™ projects as a Practitioner
  • Access all of the tools, templates, tips and tricks that you need to run a successful project
  • Master how to change behaviours and culture using employee activism
  • Operate successfully as a TransACT™ Project Leader or Manager

The practitioner course is an online course which gives you:

  • 15 modules, each with videos, presentations, notes and a quiz
  • 10 hours of solid, high quality training material
  • Full, downloadable notes that you can print out to keep and use
  • All materials written and presented by Ian Adkins, creator of TransACT™

All of this for only £180 +VAT

“The training programme is excellent. Ian did an amazing job”

“easy to understand … relatable … high quality”

“Ian cares … easily seen the quality of the materials”

- Course Participant, Change Consultant, UK, January 2018



This is a rich, online course consisting of 15 modules, each with videos, presentations, notes and a confirmatory quiz to check you have the key learning points. The notes can be downloaded, printed and used in a workbook.

There are 4 blocks:

Preparing for Action

  • Project Structure and Sequencing
  • Project Team
  • Campaign Team Kick-Off Meeting
  • Defining Behaviours

Activist Mobilisation and Organisation

  • Selecting Activists
  • Activist Camp
  • Role of the Activist
  • Activist Support System
  • Developing an Activist Social Movement
  • Using Stories in the Social Movement

Connecting the Project

  • Stakeholder Engagement/Alignment
  • External Linkages
  • Communications and Messaging

Managing the Project

  • Project Management and Coordination
  • Progress Tracking and Metrics

Your Instructor

Ian Adkins
Ian Adkins

Ian Adkins is the creator of TransACT™, an innovative framework for organisational culture change and author of Culture by Design: The new rules for employee-driven corporate culture as well as founder of Futures by Design .

He has been a strategy and change consultant for 15 years working with a wide variety of corporate clients and government bodies from UK, across Europe to Dubai on everything from corporate strategy and strategic change programmes to leadership development initiatives. He has run hundreds of change workshops and events, large and small, and is passionate about creating positive change in people and organisations alike.

A “very applicable methodology for practitioners”

“Lots of value, very practical, very inspirational”

- Nazaret Barriga, Employee Engagement Consultant, Madrid, Spain, January 2018

A “solid product to add to my tool kit”

“Great value and investment of my time”

- Martina Caroll-Garrison, Executive Leadership Coach, Georgia, USA, January 2018

Benefits of the Course

The TransACT™ Foundation course will give you a sound understanding of this approach in an organisational change context and give you greater confidence in leading change whether as a leader, manager or consultant. You will also be able to assess the utility of TransACT™ to you and your organisation. Should you wish to deliver a TransACT™ project yourself then you can progress to the Practitioner course to get all of the the detail that you will need on how to organise and deliver a TransACT™ project whether as a leader, manager or consultant.

Get started now!


Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.